Top 15 Social Media Platforms of 2025

Social media remains an integral part of daily life, with billions of users worldwide engaging across various platforms. In this article, we break down the top social media platforms of 2025, ranked by their number of users and monthly traffic estimates.

Data insights have been sourced from Semrush and other industry reports to provide an accurate snapshot of the social media landscape.

Based on the latest figures, YouTube reigns as the most popular social media platform globally, boasting 3.9 billion monthly active users—nearly half of the world's population engages with the video-sharing site at least once a month.

Facebook, once the dominant leader, has dropped to second place, now hosting 2.1 billion users. The rise of short-form video content has contributed to the rapid growth of Instagram and TikTok, while messaging apps such as WhatsApp, Telegram, and Messenger continue to gain traction.

As 2025 unfolds, the social media industry continues to evolve rapidly. Established giants like YouTube, Facebook, and Instagram still hold strong, but short-form video content, messaging apps, and community-driven platforms are redefining user engagement.

To stay ahead, brands and businesses must adapt to the changing landscape by leveraging these growing platforms.

Which platform are you focusing on in 2025? Let us know!